Some holiday traditions are as timeless as tangled strands of twinkle lights, grandma’s fruitcake and Hallmark movies. Others evolve – like Ocean City’s shopping in pajamas Nov. 19 for the Earlier than the Bird extravaganza, a much better tradition than ugly Christmas sweater contests. Don’t you agree?

Shopping in Southern New Jersey is enjoyable, not stressful. Service is friendly, merchandise is unique – often hand-crafted – no supply chain issues or delivery delays. Add a quick lunch with friends or a glass of wine after a busy day for more holiday enjoyment.

Small Business Saturday, a nationwide trend, is Nov.26 , but local shoppers have always patronized small businesses owned by their friends and neighbors to support the local community where everyone enjoys a smile, a thank you and friendly hospitality.

Shopping on the Washington Street Mall and Washington Commons in Cape May, along with a few boutiques tucked away along side streets, is an adventure – and a wonderful one, at that. Decorations abound everywhere, the horse and carriages clip clop by and it’s magical. Just remember this is the season for shopping for others, not always for you. It’s difficult – we know.

In downtown Wildwoods, the Byrne Plaza will be transformed into an outdoor Holiday Shopping Village Saturday, Nov 26, featuring dozens of vendors and local artisans along with food, music, baked goods and more. Rain date Nov. 27.

Round up your BFFs and get a head start on shopping and fun in Sea Isle City during Girls Weekend Nov. 18 to 20 - shop, dine and wine plus get pampered head to toe, transported from place to place on the jitney. How great is that! The fun and bargains continue in town Nov. 26 to 28 with more discounts and hospitality.

It’s Festive Friday in Avalon so stroll Dune Drive, in and out of trendy boutiques complemented with music and children’s performances throughout the day on Friday, Nov. 25.

Stone Harbor’s Island Holiday Weekend , Nov. 25-28, includes a holiday market place, great shopping, tree lighting and a parade.

At Willow Creek Winery it’s Sip and Shop Nov. 19 – shopping is so easy with a glass of wine in hand.

Winter Wonderland returns to Congress Hall in Cape May with the Enchanted Vendor Village housed in candy cane striped tents open Thursday to Saturday starting Nov.25. Enjoy a cup of hot chocolate as the kids ride the carousel.

Looking for one-of-a-kind wristlets, messenger bags, scarves or accessories? It’s the Red Door Gallery in Woodland Village where the 15 unique shops will be open daily beginning Nov. 25, a peaceful, relaxing outdoor shopping experience.

Holiday discounts start on High Street in Millville’s Glasstown Arts District Nov. 26. Enter to win $500 in Downtown Dollars at galleries, shops and eateries. That’s a great shopping incentive!

One last bit of advice: Shop early or at least get a head start on that long list. The weeks ahead, now through New Year’s, are filled with more holiday cheer than you can imagine – and no one wants to miss a minute of the fun!